Episode Summary
In the Coworking Values Podcast episode, Bernie sits down with Freddie Fforde, the bold mind behind Patch—a company on a mission to bring real life back to UK high streets.
Freddie's vision is an intelligent rebellion against the stale, commuter-driven work culture, flipping the script by building coworking spaces that anchor communities and breathe life into local neighbourhoods.
Freddie's journey from tech startups to creating Patch is about more than just business; it's a rallying cry for a future where work serves the people.
They explore what it means to discard the old "head to the city" mindset and challenge why we commute.
This is about connecting people, bringing purpose to local economies, and making coworking spaces the beating heart of communities.
Expect no fluff, direct experience, and perspectives on how coworking is evolving to fuel a local revolution—creating spaces that aren't just offices but lifelines for entire communities.
Timeline Highlights
[00:01] - Introduction by Emily and Bernie on Third Place Works and resources for coworking space owners.
[00:25] - Bernie welcomes Freddie Fforde, discussing Patch's mission to create local coworking spaces on every high street.
[02:35] - Freddie's view on community and coworking: expanding the idea of "work" beyond desks and offices.
[05:20] - Freddie's first experience with coworking and how it shaped his vision for Patch.
[08:33] - The "Work Near Home" Manifesto—a look into Freddie's passion for local coworking.
[11:16] - The commuting model as a "low ambition" idea and why it's time to rethink it.
[16:58] - The pandemic's impact on coworking and remote work and why the shift to local workspaces is here to stay.
[18:30] - Partnering with local authorities—Freddie's tips for coworking space owners on collaborating with councils to bring coworking into local economies.
[21:06] - Revitalizing the high street—how coworking spaces like Patch contribute to town regeneration.
[24:49] - Freddie's success stories: how Patch's presence on high streets sparks economic and social activity.
Detailed Episode Breakdown
Patch's Mission to Build Community-First Coworking Spaces
Freddie shares the story behind Patch and its mission to create spaces that serve as workplaces and vital hubs of local communities.
His goal?
To bring coworking to every high street across the UK, making workspaces that genuinely meet people where they live.
Challenging Traditional Workspaces
As a company, Patch aims to redefine coworking, moving away from the corporate business centre model to create spaces that feel like true community hubs.
Freddie envisions Patch locations hosting various activities, from parenting groups to local clubs, reflecting communities' diverse needs.
Rethinking the Commute
Freddie argues that the traditional commute is a "low ambition" approach to work.
With technology allowing people to work closer to home, Patch advocates for a "work near home" approach, which values people's time and enriches local economies.
The Power of Local Partnerships
Freddie discusses his experiences working with local councils and shares advice for coworking operators on aligning with local authorities.
By framing coworking spaces as tools for economic and social uplift, coworking operators can become valuable partners in town regeneration.
Technology's Role in Transforming Work
Freddie reflects on how technology, especially post-pandemic, has reshaped the workplace.
With data showing a steady trend toward remote work, he believes local coworking spaces have a significant role in the future of work, providing flexible, accessible options that fit people's lives.
Success Stories and Future Vision
Freddie shares examples of Patch's impact on high streets, with stories of local businesses benefiting from coworking spaces that draw people back into town centres.
He envisions a future where coworking spaces serve as the new heart of communities, blending work, social connection, and local pride.
Links & Resources
One more thing
Coworking brings communities together, helping people find and share their voices.
Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.
These values aren't just ideas—they shape the spaces where we gather, work, and grow.
We hope this resonates with you.
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Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.
Community is the key 🔑
From Commuting to Community: A Coworking Revolution with Freddie Fforde